Despite its several years of history promoting sports, culture and education, the only graphic element that AAC had of its own was its iconic signature lozenge. For such a holistic association that represents so many people, during my mandate I decided it was time to develop its first visual identity, to unify everything it stands for.
I created the visual identity by combining the revolutionary and irreverent character of AAC with distorted symbols of the city of Coimbra. However, my work as the Head of Image of AAC didn't stop at the visual identity - for a year, I collaborated with dozens of other associations, and created both physical and digital visual assets for several different projects and events.
